Page 111 - Demo

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experiments%uff09%u3002%u56e0%u70ba%u9019%u4e9b%u65b9%u6cd5%u7f3a%u4e4f%u5916%u5728%u6548%u5ea6%uff0c%u6216%u662f%u7121%u6cd5%u4ea4%u4e92%u9a57%u8b49%u3002%u5728%u4eba%u5de5%u667a%u6167%u6642%u4ee3%uff0c%u8cc7%u6599%u8490%u96c6%u5f37%u8abf%u53ef%u89c0%u5bdf%u7684%u884c%u70ba%u8b8a%u6578%uff0c%u800c%u975e%u505c%u7559%u5728%u8cfc%u8cb7%u610f%u5411%u3001%u4f7f%u7528%u610f%u5411%u3001%u884c%u70ba%u610f%u5411%u4e4b%u985e%u7684%u7f3a%u81e8%u9580%u4e00%u8173%u7684%u4f9d%u8b8a%u6578%u3002%u4ee5%u7b46%u8005%u7684%u7814%u7a76%u65b9%u6cd5%u70ba%u4f8b%uff0c%u5728%u7814%u7a76%u65b9%u6cd5%u7684%u904b%u7528%u4e0a%uff0c%u5305%u62ec%u904b%u7528%u73fe%u6709%u5927%u578b%u9577%u671f%u8cc7%u6599%u5eab%u3001%u8abf%u67e5%u6cd5%u3001%u5be6%u9a57%u6cd5%u3001%u500b%u6848%u7814%u7a76%u6cd5%u7b49%u591a%u5143%u65b9%u6cd5%uff1b%u5728%u7d71%u8a08%u5206%u6790%u7684%u904b%u7528%u4e0a%uff0c%u5145%u5206%u904b%u7528%u5404%u5f0f%u7d93%u6fdf%u8a08%u91cf%u6a21%u5f0f%u548c%u793e%u6703%u5fc3%u7406%u8a08%u91cf%u5206%u6790%uff0c%u986f%u793a%u5c0d%u8a08%u91cf%u8cc7%u6599%u5206%u6790%u7684%u638c%u63e1%u5ea6%u3002%u9019%u4e9b%u8de8%u9818%u57df%u7814%u7a76%u4e3b%u984c%u3001%u7814%u7a76%u65b9%u6cd5%u3001%u548c%u8a08%u91cf%u6a21%u5f0f%u7684%u904b%u7528%u3002%u76ee%u524d%u7684%u8da8%u52e2%u662f%u591a%u5143%u65b9%u6cd5%u548c%u884c%u70ba%u8cc7%u6599%uff0c%u4ee5%u884c%u70ba%u610f%u5411%u70ba%u4f9d%u8b8a%u6578%u7684%u8ad6%u6587%uff0c%u6216%u662f%u4f7f%u7528%u55ae%u4e00%u7d50%u69cb%u65b9%u7a0b%u5f0f%u6a21%u578b%u4e00%u6b21%u6e2c%u8a66%u6240%u6709%u5047%u8a2d%u7684%u5206%u6790%u65b9%u6cd5%uff0c%u5df2%u7d93%u5f88%u96e3%u4e0a%u9802%u5c16%u671f%u520a%u3002%u5728%u591a%u5143%u65b9%u6cd5%u7684%u904b%u7528%u548c%u884c%u70ba%u8cc7%u6599%u7684%u8490%u96c6%u4e0a%uff0c%u4eba%u5de5%u667a%u6167%u626e%u6f14%u91cd%u8981%u7684%u89d2%u8272%u3002%u4eba%u5de5%u667a%u6167%u53ef%u4ee5%u8490%u96c6%u5373%u6642%u5927%u91cf%u7684%u884c%u70ba%u8cc7%u6599%uff08%u5982%u99d5%u99db%u958b%u8eca%u6642%u662f%u5426%u6253%u778c%u7761%u3001%u662f%u5426%u4f7f%u7528%u624b%u6a5f%uff09%u3002%u6a5f%u5668%u5b78%u7fd2%u53ef%u4ee5%u5b78%u7fd2%u5927%u91cf%u8cc7%u6599%uff0c%u770b%u4eba%u773c%u770b%u4e0d%u51fa%u7684%u8cc7%u6599%u985e%u578b%u3002%u9019%u4e9b%u90fd%u662f%u4eba%u5de5%u667a%u6167%u5e36%u4f86%u7684%u8cc7%u6599%u548c%u7814%u7a76%u65b9%u6cd5%u8b8a%u9769%u3002%uff08%u56db%uff09%u7814%u7a76%u91cd%u8981%u8b70%u984c%u91cd 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Journal of Marketing %u7684%u9802%u5c16%u671f%u520a%u8ad6%u6587 4%uff0c%u63a2%u8a0e%u4e00%u8de8%u8cc7%u7ba1%u548c%u884c%u92b7%u9818%u57df%u7684%u4e3b%u984c%uff0c%u63d0%u4f9b%u8de8%u9818%u57df%u7684%u5efa%u8b70%uff0c%u5982%u4f55%u4f7f%u7528%u751f4Huang, Ming-Hui, & Roland T. Rust. (2024). The Caring Machine: Feeling AI for Customer Care. Journal of Marketing, 88(5), 1-23. Lead article.